Ces films proposent d’aller à la rencontre des publics de la marque (punks, upstarts, skaters, snowboarders, artistes) en s’immisçant dans leur mode de vie. Les fans peuvent à leur tour proposer des vidéos et les voir publier sur tous les supports de l’opération :
Un site web dédié, une app Ipad et une chaine youtube.
Le pitch :
“Living Off The Wall was built to progress that dedication, enlisting some of our favourite story-tellers to share people, places and things that best illustrate such a commitment to originality. Using words, images and motion pictures, Living Off The Wall is a testament to the power of our global imagination, as explored through a surfboard, a microphone, a paintbrush and all tools of the creative trade. Watch and be entertained. Explore and interact. But also take Living Off The Wall and make it your own.”
Sources : http://theonecentre.com